Music Video: Fuel Your Fire.

This is a music video I produced for Elite Clubs National League (ECNL) soccer, one of my favorite clients to work with.

The league is releasing a new “Fuel Your Fire” marketing campaign for the 2015-2016 season, and wanted a video piece to be accompany the announcement. Fresh off the 2015 Women’s World Cup, and with the 2016 Olympic Games on the horizon, this year is shaping up to be a great one for women’s soccer. 

The music track is by Abby Ward, a 14 year old born with Congenital Nystagmus – a rare defect that delays visual maturation and often causes the eyes to shake. She loves to sing, and has partnered with the ECNL to produce this song. Here is her story.

This video was complex to pull together, requiring five different shoots over several locations and states. All of the scenes are woven together by the thread of the fire dancer. A huge thanks to Liz Knights of Cirque De Light in Boston. It was amazing working with her and filming her dance routines in slow motion!

A big thanks also to Remy, an aspiring young actress in Baltimore, for her beautiful work in the monkey bars scene, to Alice Goldstein-Plesser, a student at Goucher College, for her appearance in the library scene, to Stacey Lamboni of the Boston Red Sox video productions department for waking up at 6am to shoot the gym scene, and to the Boston Breakers U16 ECNL team for meeting us at Harvard University to collect footage. The video could not have happened without the help of all of you, and I’m very grateful!

The footage was shot by myself, Lauren Foley of 309 Productions, and Kellan Reck of the Boston Red Sox. I couldn’t ask for a better crew to work with. 

Given the amount of shooting required, we came right down to the wire with our deadline, but managed to finish it on time, and I’m very happy and proud of the end result.

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