Boston Red Sox Photos: Brock Holt Designs Custom Cleats At New Balance.

Last week, my coworkers in the Boston Red Sox marketing department and I attended a collaborative meeting with the marketing team at New Balance, one of the Red Sox’ top partners, at their global headquarters in Brighton, Massachusetts. After a fantastic discussion and brainstorm of ideas, we learned that Red Sox utility man Brock Holt was also scheduled to visit the headquarters later that afternoon to help with the design of his custom cleat line for the upcoming 2018 season. 

After some last minute planning, I was given access to follow Brock inside the design board room to shoot his meeting. Here are a few behind the scenes images from Brock’s visit. A big thank you to New Balance, the Red Sox, and Brock and his family for making this happen. 

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